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Obesity is a serious and growing problem for children. Since 1980, the proportion of overweight children ages 6-11 has doubled to 15.3%; for adolescents, the rate has tripled to 15.5%. Overweight children are at risk for a number of medical problems, including hypertension, asthma, and type II diabetes, a disease used to found primarily in adults. The New England Journal of Medicine recently reported that, if left unchecked, the rapid rise of childhood obesity and its attendant health problems, may shorten children’s life expectancies by as much as five years.
Obesity rates have risen in tandem with a startling increase in soft drink consumption. Since 1950, per capita sweetened soda consumption has increased four-fold. Sweetened drinks constitute the primary source of added sugars in the diet of children. The chance that a child will be overweight increases with each daily serving of sugared soft drinks they consume. There is a growing consensus that soft drinks are contributing to health problems for children, which is why the American Academy of Pediatrics, the American Dental Association, and others in the public health community have called for restrictions on soft drink marketing.