I paid $50 for a maz-a-licious pinny and nappy cover set, and a similar amount for a MillaRuby dress. I don't mind paying the money for WAHM goodies; it's so hard to find locally made stuff. Apart from that type of thing, though, all of DD's clothes are handmedowns or bought pre-loved. Also, in Brissy summertime it's so bloody hot that she's just living in a singlet most of the time. So I am having fun prettying up her singlets. That's cheap. So it all balances out.
I see the Georgie Girl stuff. It's cute, but not really worth flying cross country for. There are plenty of other sellers on FB with stuff that is just as nice, and less hype.