thank you very much for that perspective wrena!
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thank you very much for that perspective wrena!
I really don't think it glorified FF at all. It just showed it. There was no narrative that suggested he was a hero for feeding the baby in that manner. If it were a woman on TV FF'ing, maybe I could see the point. But there was no other way for him to feed a baby that young. I think it was too far, REGARDLESS of who was the underlying instigator of getting it removed. Just my opinion, I really don't see the big deal about people seeing others FF'ing, just like I don't think it's a big deal if people see others BF'ing.
It's a government health promotion ad featuring bottle feeding. I think that's an issue.
There is also an argument that the pressure to let dad feed the baby can interfere with establishing breastfeeding. Why not show him changing a nappy, wearing the baby in a sling or something else that shows he is a good well bonded dad?:
No, the narrative doesn't suggest that he's a hero for feeding his baby but it does show a 'hero' who is feeding his baby with a bottle which normalises the use of artificial baby milk. I'm sure there are hundreds of ways they can show him as a loving father without including that particular image.
and normalises the idea that dads can only bond by bottlefeeding and somehow that this is helpful to mum, whereas it is more likely to interfere in the breastfeeding dyad.:
But it sells bottles and breast pumps ;)
Did they tell you what was in the bottle?:
I really don't think it does. It shows a dad feeding a baby from a bottle. It doesn't say this is the ONLY way to bond. I think far too much is being read into 2 seconds of bottle feeding.:
Redrobinridinghood - you have just made the two points I was going to make, but have put far more succinctly.
The father must feed the child to bond is very pervasive in our society, people seemed to think I was doing some sort of disservice to my child and husband by not providing an opportunity for DH to feed.
I could almost write an essay on how damaging and undermining this belief is to womanhood and motherhood but it is so ingrained I dare not for fear of offending...how many generations will it take for us to reclaim motherhood??? Sorry OT but really passionate about this!!!: