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Thread: The WHO code for formula marketing

  1. #1

    Join Date
    Jul 2006

    Default The WHO code for formula marketing

    The World Health Organisation (WHO) has developed a code which prevents the promotion of formula, bottles and teats - WHO | The International Code of Marketing of Breast-Milk Substitutes. In Australia, the government has its own code called the MAIF - Marketing in Australia of Infant Formula. These codes are actively monitored and policed.

    In summary the WHO code prohibits the advertising and discounting of infant formula, bottles or teats, and the distribution of infant nutrition information that has not been endorsed by the government.

    The code exists because it is inappropriate for manufacturers with a commercial interest to provide information about infant nutrition to parents. This is an area which is critically important and there can be tragic consequences from mis-information. While this is most obvious in the 3rd world where large numbers of infants die from the unethical behaviour of formula manufacturers, it is still relevant in countries such as Australia, which is why the MAIF agreement also exists.

    We ask for you to consider these codes in your posts and to not breach them. For example, posting about a brand of formula on special would be a breach of the code, and as such, posts of this nature will be removed.

    It is still ok to talk about pros and cons of various brands, to share your experiences and provide information and support to fellow members with questions.

    Thank you for your co-operation.

  2. #2


    You can discuss this here.

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