Ultimately, there's nothing wrong with choosing to use that product if you prefer it. I would just expect that when people choose it, they do so because they know 100% what goes into producing it and the implications of production and not just do it because it's become some new trendy thing they have read about on hipster/paleo/vegan blogs. Australia prides itself on it's quality of agricultural produce and millions of dollars are spent on R&D each year to make sure that we (the farmers) are growing our product according to world's best practice. You will not meet a regular, family farmer that would put his bottom line ahead of the welfare of his animals health and if someone did do that so they could satisfy some city numpty's conscience, then I wouldn't support that farmer on ethical principles.