He appears to have HEAPS of work around so people must like him.
He doesn't even advertise his business - everything is through word of mouth and I had to really search for a website.
He is obviously good, he has people who value his work and are willing to pay a lot for it, and he is booked out. He doesn't even need to advertise. So as long has he has people who are will to pay he can charge what he wants. Unfortunate for you, but it was free and you get a free canvas out of it, that's pretty great. $270 for a canvas print is reasonable. Lots of photographers don't give out digital images and if they do they are expensive because if they give you that then they will never make anymore money from that image, you could print a thousand of them for next to nothing. And also you will get them printed at a normal print lab, not a professional one, which won't make them look as good and then hang them on your wall and tell people who took it, you know? Not great for the photographer.

There seems to be lots of people thinking that photographers prices are unreasonable these days but you are not just paying them to snap a pic and put it on a disc. They need to set their prices to pay for their business expenses, insurance, time, travel, gear, etc etc. You really get what you pay for.

Anyway, I'm sorry you had a bad experience but you know for next time to check prices before. I really hope you find someone who has a package that suits and you can get some great photos you love in the future.