Helle - even his fave distraction, food, didn't work this morning! I've tried singing, pulling faces, looking at the birds, toys etc but will keep trying more stuff.

Human Bean - That's the theory I'm trying. Every time we see a truck (irl or pic), I tell him it's like the rubbish truck and make a big noise, just so he gets used to hearing the words rubbish truck. So when he hears the rubbish truck I can tell him what it is and hopefully he'll recognise the words and find them reassuring iykwim?