Thanks FabFiona You are right about websites - normally I don't look at them but this one was recommended by a friend because it had good advice on discipline & is by a child psychologist etc.... But yes, it didn't help in this case lol

We actually went "cold turkey" with NO TV and no iPad for 6 days straight - she stopped asking for it but it was very tough!
I wanted to continue without it for longer, but then her sleep turned to poo, and combined with her thrice-nightly waking and 5.30am starts to the day, the TV is back again... Not as much as before, though.