The answer really is that there is money to be paid. And it's not just unsafe toy items - I am appalled by the food options out there for babies, toddlers and kids, that are marketed as healthy and just aren't. Juice should not be part of a child's diet yet there are baby juices on supermarket shelves. Baby or children yoghurts and cheeses and goodness knows what elses are marketed as healthier, but are usually higher in sugar etc. And I could go on.... but I'll step off my soap box now!!