Part of it is to transfer some of the amniotic fluid onto you. Bub has been smelling, tasting amniotic fluid for months. Getting amniotic fluid onto your breasts helps bub find them. Later, after a feed, it's recommended that when you have your first shower, you dont wash the amniotic fluid off your breasts. Keeping it there helps bub find them again. After they've fed a few times, they know your smell and it's ok to fully wash, though it's not recommended that you use fragrance.

Bub and you should be covered with a blanket.