I think the shock-and-awe tactic needs to be used. It seems to be okay to see gruesome footage for quit ads, but not for TAC.
yeh that's so true, you see so many of those gross ads for cigarettes, but hardly any on speeding and drink driving.....i think it's scary how teenagers these days just have no idea of consequence, they're so la-di-da when it comes to driving. we live rural as well, and i have to say im scared to share the roads with some of the idiots around here. nothing seems to be getting through, it's ridiculous.