same as the others, I think it's just marketing.. I give DD Jalna yoghurt. Have given her the 'kid yoghurt' a couple of times, but the natural stuff is so much better. At least you know it doesn't have sugar/flavourings/preservatives. I can't eat it though, smells a bit like milk vomit to me..lol.
I actually really like the Jalna natural yoghurt... i mix strawberries in with it if I feel like it needs to be sweeter. DS will scoff the Jalna (plain as is) but fuss over the sweet toddler yoghurt. Go figure.