I didn't see the segment so am not sure of the context the statement was made in. It does seem like a silly thing to say without clarification though. I think any breast check is beneficial and not to be rude or crass, I'd highly suggest getting your partner involved! (wouldn't they feel them more than us anyways? ) I have heard of a couple of instances where lumps in the breast were discovered by the partners and the women were unaware about them. Not sure if I'd make this into an ad campaign though