ABA ad - you're not alone....

[MantaRay]

I keep seeing this banner here on BB and I absolutely LOVE the slogan "you're not alone when you go home". I normally hate advertising but I love that and wish they could advertise it everywhere. To me it sums up one of the key areas where the ABA helped me - being able to provide advice and support when I first left hossy with a bub who wasn't feeding properly and no real clue as to what to do. It would be great if everyone knew that support was available. Does anyone else love the slogan too??

[fionas]

I think it's FANTASTIC! It is so warm, friendly and inclusive and I think, much more effective than a slogan like "breast is best" because often that makes women who struggle with breastfeeding feel even more guilty.

Good on them. Would be interested to know how they came up with it - advertising consultant or an informal round-table discussion amongst themselves.

I really think they've hit the nail on the head.

[~Raven~]

I think it's wonderful because sometimes you really do feel like you are all alone.

Especially if you have no contact with friends or relatives who breastfed or were supportive of it, such as was my experience.

[Cyathea]

I haven't seen this, but it does sound great, I'll be on the lookout for it!

OK - I just saw it! Lovely.

[Jennifer13]

I think it's great too and I'd MUCH rather see an ad for the ABA than for a corporate company... Not that I'm criticising BB since I know needs must, but YKWIM.

It will be so much easier for them too advertise when they get the funding for their 1800 number too.

[Feathertop]

I haven't seen it but I'm excited to read this! That is a great slogan, so helpful and inclusive. Great work ABA.

[Barb Glare]

Hi,

I just wanted to say a big "thankyou" to Kelly for hosting our banner. kelly is a wonderful supporter of breastfeeding and ABA, as we know, and we really appreciate it.

This is very important for ABA - membership is one of our main forms of income, and allows us to provide all the great services we provide. FionaS - advertising consultant LOL - Yup, me and a few of our priceless volunteers
Barb