Right now in the BigW baby catalogue i noticed they selling them at $30.
I know, I was spewing, I had just bought mine at Target for almost twice the price the week before. The only thing I find very annoying about those body pillows is that both the ones I have had (first one was from Spotlight) got really lumpy very quickly (after only a couple of nights) and ended up empty in the middle and plump on both ends. The middle is right where I want the padding, though. Grrrr...

Saša