Hiya!

I was very close to purchasing this pram, (and had I been expecting twins I would have) however in the end I opted for an Adventure Buggy with the optional reclining newborn/toddler seat on top which faces Mum. The main reason I choose this pram over firstwheels is that I wanted a pram that would do everything - be great outdoors as well as at shops.
A couple of reviews that I looked at mentioned the versatility of firstwheels, but bagged the small front wheels for outdoor use. I had some issues with smaller front wheels in my original pram outdoors so this was a turn off for me- the pram had to be conducive to getting fit after a second bub! Secondly, for the pram to be ideal at the shops I needed (wanted) it to be the width of a single pram, however like you, I was really not keen on the idea of having my newborn face away from me (they are only babies for a short time - you want to see them as much as possible!), nor did I like the idea of one child sitting in front of the others view.
The Adventure buggy is great - I have the single one (which faces out only), however my 2 year old sits in there quite happily now, whilst I have my 3 month old baby up at my eye level facing me. You can even lay the reclining baby/toddler seat back when bubs nods off and it has its own rain/sun cover just like the bottom compartment etc.
Only downside is that the pram is quite high with the reclining baby/toddler seat attached, therefore if you are quite short it may not allow you much viewing capacity.
I am 5"7 so for me its a ripper combination - baby facing me, width of a single pram - great for shopping aisles, cafes etc, and superb for outdoor use. Its also versatile that when you no longer need the toddler seat attached you can remove it easily and just have the single pram.
The pram fold very flat, although is long when folded so you need a large boot - as is the case with firstwheels.
Having said all that - nothing beats having your baby in a hug-a-bub or sleepy wrap on your chest for the first few months. I found this an even easier combination, and was able to continue using my original pram for my toddler who could still face me. Babies remain much happier there than they will in any pram!

Hope this helps!