There are similarities between Y and Z, such as smaller family sizes and more attention from parents (making them comfortable with authority). "It's tempting to say gen Z will be just like gen Y, only more so," he muses. "But I don't think so. There's a fork in the road. The parents of gen Y, the baby boomers, were guilty about Mum working, and therefore very indulgent. The parents of gen Z - gen X - have let go of the angst. It's tougher love - Mean Mummy instead of Yummy Mummy. They have a more realistic view of the world."
Anyway, Salt says, gen-X parents had to pay off university debts and then faced exorbitant property prices, so there's not as much disposable income sloshing around. Gen Z may also experience a recession, after 18 years of economic prosperity, and perhaps see a parent lose their job.
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