Has anyone else checked it out? The opening animation is AMAZING, but I don't think the whole thing will be like that. Kinda seems like it will be a mashup of 3D gaming-type animation with some text-interactivity-socmed built in.

Is it just a relaunch of the brand for a new gen of readers, or something more? Will it be the start of *real* interconnectivity between old-style "books" and the web? (Either way, how AWESOME is it that JK is such a squillionaire she can do this all herself without resorting to someone else's distribution network.