ewwww coconut essence and evaporated milk??? do people do that??? Ugh! Yep, fake food is disgusting and I think it actually contributes to over eating and being over weight. The tongue/brain isn't fooled... it knows it's been ripped off and dwells even longer on what the real thing would have been like creating an obsession. If you have the real thing you will be satisfied, less likely to overeat and move on! Chocolate is a classic example: a real piece of good quality dark chocolate gives you that 'hit' without having to eat a whole block. I'm a chocoholic too sometimes but the idea of eating heaps of it is stomach turning.