I think the shock-and-awe tactic needs to be used. It seems to be okay to see gruesome footage for quit ads, but not for TAC. I think there is a campaign of some sort where you can suggest to TAC what their next ad should be to help reduce the road toll.


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who think they are Peter Brock and that they are the best driver in the world
I know quite a few people who drove like a bat out of hell and were reckless as teens, but then they grew up, grew out of that type of behaviour and are now the most careful drivers you'd ever meet kwim? Oh and the special people usually stay special LOL. Maybe the key is to raise the age before they can get their license in the first place? They have to stay at school for longer now, so it is only a small amount that leave early for apprenticeships that would actually need a license. So most teens are well over 18 before they leave home so they don't really need a license before that point.

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