I actually bough the Ahhh Bra - similar thing, just shown on Channel 7 LOL.

I ummed and arred about it for ages and then decided to make the leap. Overall I'm pretty happy with them. I'm currently a 12E (normally a C cup) and like a lot of support. I find that if I double them up the support is brilliant and I'm also getting the lift and perky look that a maternity bra doesn't give. I've been wearing them everyday for the last couple of months and can see me staying in them till the end of this preg.

HTH