My beauty therapist is my mum! She studdied hard for 4 years and is great at what she does. She does all my waxing, massage, nails and aromatherapy (to name a few). Plus she does it all for free!!
Truly, word of mouth is my method. The hairdresser I go to now (I know you said beautician, but obviously with service providers like this the same rule applies no matter which field they specialise in), is a total gem that my mother (of all people, as if I would trust her judgment on anything) found for me.
When it comes to this kind of stuff, I usually approach it from a 'process of elimination' standpoint - ask around (even post it on FB that I'm 'looking for a new waxer - any recommendations?') and get people's opinions... whichever salon/staff member has the least complaints about shoddy work or a bad attitude or overpriced services, I give them a go. It's a points system, add points for good things (cheap, friendly, exceptional work), and minus for the bad - points vary and are awarded on a scale basis.
...I just realised how complicated and, well, WEIRD that sounds. But it's a system that I have found works. And the few mistakes I've made, are easy to fix - I just don't go back there!!
So, word-of-mouth is your best bet to get 'em through the door, but keeping clients is about treating 'em right and making them want to come back again
Thanks GothMum! What do you class as "treating them right" though? There A LOT of friendly, professional therapists out there... What would make one stand out from the rest?
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What made you choose your Beautician/Beauty Therapist?
) examples and reasons!
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