is this the new way to apply for jobs?!

I've found a Reception/Admin role that's pretty much exactly what I'm looking for, great hours, part time, close to home etc. The thing is their initial request is for a video application outlining why you think you're suitable for the role.

Now, i don't have a problem with that, but given it's a highend luxury car dealership the skeptic in me can't help but wonder if this is a sneaky method to rule out candidates who aren't "pretty" enough, given it's a "face of the company " type role?

So i guess I'm just wondering if anyone else has applied for a job using this method? I've been a sahm for the last 4.5 years, so not really au fait with what the current recruitment practices are

thanks!