MG - make sure you put in that you have expert experience with the subject matter and all your relevant teaching/mentoring experience (including med students/reg's etc). Any communication skills courses/inservices or some CPD that could be considered relevant to proving you have extra experience to support/facilitate others in their learning. I like to make sure I have convered all the KPI's in the job description, write in firm language - so that you demonstrate all skills etc and like to put a bit about how my personal goals etc measure to that of the department/hospital etc. Kind of like a personal misson and vision statement.
Good Luck - I am sure you will impress them! xx