I say it about a million times a day lol.
My boys are lucky to get through an hour without being grabbed for a huggle.
Yasin used to say "lubeees" when he couldn't sat I love you properly - it was so cute. Now he says "you sweet mama". It makes mr feel all warm and fuzzy.
If Imran needs a cuddle he comes over and says 'ugeees'.
I don't remember my parents saying it much as a child but I always knew they did so they must have.
All my family say it after phone calls.