my 5wk old bub is becoming a real terror by wanting to be held/cuddled all the time to sleep, what can i do to stop this???

if i let him scream he really gets worked up he goes bright red in the face, chokes and carries on...this is getting very frustrating

we havent held him alot so i dont understand how he has turned out like this
ppl say its because hes so little he wants to be close but its getting mighty hard to get anything done