Could it be the start of some eczema? That is the perfect description of my DD's cheeks just as her eczema was starting to flare up.

I do moisturise my babies religiously but that is because it helps keep eczema at bay.

I would not use any commercial baby products on it. There is an excellent sorbolene called Hydraderm available from the chemists - it is a better quality formulation than ordinary sorbolene and this is what I used on DS...that and Aveeno moisturiser, which is excellent.

However I am on an organic kick at the moment and I am using Miessence on DD which feels and smells lovely and is keeping her nice and soft.