What a GREAT idea! but is it safe?

[lestyrox]

Found this on ebay..

<link removed>

Its such a great idea! i actaully said to my husband a few months back that i thought it was strange that no one had invented something like this as it would make travelling with a toddler SO much easier! There goes my multimillion dollar idea lol

So anyway it looks as if its a very new product and isn't available in Australia yet (at least i don't think it is?) so it wouldn't adhere to Australian safety standards because it hasn't been tested here yet... so do you think i should buy it? Its very tempting as we're moving house in 4weeks and will be in the car for 3+ hours and this would be great for my 2yr old...it looks as though its just made from firm material so therefore wouldn't pose a risk of snapping or breaking off and hurting bub in the event of an accident (heaven forbid) so it looks quite safe to me..
what do you think?