Thanks for the advice girls. I guess it is what I expected then, that he is doing it for attention. How strange is that? LOL
I am just going to ignore it now, and not make a fuss...
I guess in the past when he has gagged on food I have definately reacted.. and still do... I had better stop doing that quick smart!!

Gee little babies can be smart... but seriously, isnt it just weird for them to be making themselves sick to get attention? Glad to hear that it is common though, and I am not making some major parenting mistake to be causing it or anything...