DD#1 wouldnt eat bread. We got around it for a while, but not handy when we used to be out and about - what lunch besides sandwiches can you pack? When she started at kindy for 1 day per week last year, i bought some cookie cutters, and made her 'star' sandwiches and 'bear' sandwiches. I started off putting hundreads and thousands on them (naughty i know), but it wasnt the filling i was worried about , i just wanted her to eat bread.
Needless to say, now the 'star' bread is a hit, and she loves it. Its fun making it too.

I think its about making food fun too, rather than something that has to be forced down - kwim?