Cutesied up or not, they are the same thing.

Im not that keen on them , but I had an old style reins for DS1, cause when he finally figured out how to run, he had no idea about safety. We had a stage where he just wouldnt walk down the street, he`d have to dash off and out and refused to be held ( on a busy road that was just too much!) I didnt use them much but there were some times when they were really needed.

Im pleased there are the new cutey ones available now, because people seem to accept them more, so if we need them for our new Ds when he is walking, I hopefully wont have the same verbal abuse that some people called out to me when I used the plain style ones with my older child.