I use neutral language like "getting some medicine in your arm" and explain that it's to stop my DD from getting very sick. I hold my child & massage or pat them anywhere that's closer to the brain than the needle site (it interrupts the nervous signal from the needle). I have found the nurses are usually very gentle & quick & have a whole toolkit of distractions to help. Also I remember reading that breast milk or even a small amount of sugar acts as an effective pain relief for short-lived pain like needles. And try to be calm & positive yourself, that will help. Xxx