It's not even about the discourse of risk anymore. The risks of c-section are in the media every other week at the moment. I think everybody appreciates the risk, you'd have to have your head in the sand not to. The majority of women are not choosing to have c-sections - they are being told they have to have them. The accountability for this lies firmly at the feet of the doctors who are actually not acting exclusively in the best interests of the women, they are protecting their own. So long as women continue to choose inappropriate care givers for their situation (and doctors contine to take advantage of this lucrative industry), then the c-section rate will continue to rise.