Interesting article, and I do agree with what they're saying. As someone who was determined to breastfeed and then found I did not produce enough milk to BF exclusively for longer than 12 weeks, I would have been pretty peeved to say the least if someone engaged me in a long discussion about the evils of formula and that I was damaging my baby. I gave BF absolutely everything I had, the first 12 weeks of my son's life were so incredibly stressful as I struggled with constant BF and constant pumping. If he wasn't on my breast, I was on the pump. I engaged a wonderful LC and we worked so hard together and tried everything. I didn't take the decision to use formula lightly at all. I cried my heart out the first time he had a bottle because I felt that I had failed him as a mother. I continued to nurse my son to 17 months, and I'm so proud of myself that I kept going with the BF even though I was forced to supplement with formula. I really do agree with totally normalising BF, and educating people not to see formula as an equivalent choice, but as someone who had to face the fact that she didn't have enough milk, articles like this hurt a bit too. for me, the smoking analogy doesn't quite work - the smoker can just choose to quit, it might take a lot of self discipline. I couldn't just choose to exclusively BF, my body wouldn't do it.