Hi mate. Congratulations on your pregnancy
People suggested to me that I have a box of special toys and snacks that is reserved just for feeding times. I didn't actually do this, but Phoebe 'gave' Natalie a set of train tracks when she was born and these entertained Natty pretty well during those first couple of weeks.
I am pretty unimaginative though, so I tended to use the tv a fair bit. There were a couple of shows I only put on while I was feeding Phoebe and I made sure I still chatted to her while I was feeding to include her. Now she gets to watch the Fairies while I settle Phoebe to sleep (usually only takes 10-15 minutes these days) and doesn't really get to watch it at any other time - that way it keeps it special, KWIM? And she's more likely to stay and watch it rather than come and hassle us while we're trying to wind down and feed before sleeps. (Plus I hate the fairies, so it suits me not to watch it, LOL!)
It's hard at first, but you do find your groove and you find what works well for you. GL!

ETA: Another thing you may want to consider is investing in a sling. It may not be so great for feeding (I've never been successful in feeding bubs from a sling, and I'm pretty confident when it comes to positioning baby for feeds) however it's possible and some people do this very well, hands-free. But a sling is just perfect for those times when your newborn is unsettled and just needs cuddles. You can wear him or her and still be able to play with/attend to your toddler.