I was also thinking further to my post about spending money to put value on bfing in society ... values are passed down from one generation to the next. If we invest in valuing breastfeeding by setting up things that make it easier for mums to breastfeed, our children see those values and adopt them. The value once it is adopted in society is then normal and a part of life and doesn't need to be pushed. It's out there and people regard it is normal. There is a flip side to this though with incentives. If we show our kids that we need money and incentives in order to adopt a practice, all we are doing is teaching them the value that we don't do anything unless we are given an incentive for it. It is not adopted as a value because we are paid for it. It is adopted as something that a third party is pushing onto us and imposing on us. We don't own breastfeeding as a value but we are sending messages about values we don't necessarily want to promote.
Bookmarks