I also ff, but not by choice. I tried so hard with breastfeeding and with the excruciating pain and the fact she wouldn't attach I had to ff from 3 weeks. She is now on AR, as she has reflux. But I am also sick of all the advertising and the fact that big supermarkets have about 20 kinds of formula. When I last went to my local Big W, I was looking for cloth nappies. I bought some when pregnant, and went to the exact spot they used to be, and it was full of formula. Shelves 3m by 1.5m full of formula. Its horrible.