I'd like to see the breastfeeding rates in various sociodemographic groups. it is THE norm in my sociodemographic. It doesn't need to be 'pushed' any more in this group, it would be a waste of money. Because I'm in that group, it bemuses me at times when people say that there needs to be more education.

So as an advertising executive, I'd want to know more about my target market ie. in which groups are breasfeeding rates the lowest. Then I would do more research and find out why that is and then target messages accordingly.

BTW, if anyone DOES have that sociodemographic research, I'd be really interested in seeing it.