How would you market breastmilk?

[Lolpigs]

To the tune of "every sperm is sacred" ?

Made my day that did

[onthefly]

...if a drop is wasted, bub gets quite irate

[Kazbah]

...if a drop is wasted, bub gets quite irate

[LionsandBears]

My understanding is that BF adoption and retention increases with the support of the partner and other family & friends. So something that includes them would be great.

I keep thining back to the article about the Mongols and how breastfeeding is normal to them - it's how they raise warriors. Maybe something similar - connecting BF to strength and health would encourage partner support.

I know BF is more normalised in NZ - can any Kiwi residents explain how/why?

I found these ads which was done by the NZ Ministry of Health:
When You Need A Feed - YouTube
http://www.youtube.com/watch?NR=1&v=Hsi48zCh8z4


Alberta, Canada:
Breast Feeding - YouTube

Michigan Dept of Community Health:
Breast Feeding Benefits by MDCH - YouTube

Personally I think the advertising could be more interesting, but at least it's something.

ETA - this is good:
http://www.youtube.com/watch?v=E_2v6a6ybaI

Another ETA: the NZ gov campaign link:
http://www.moh.govt.nz/moh.nsf/index...-newsletter8#1