Nestle launches first innovative (!!) complete feeding system for babies

[BellyBelly]

MrsCptAwesome, that comment about the WHO - they probably had to legally put it in there, or to meet other guidelines in order to advertise it - many places are becoming WHO compliant on infant feeding (like BB). But everything Nestle does is about money, and that means making formula look and sound great. Have you seen on Youtube, Formula For Disaster, by Unicef? Here's part 1 - its about formula in general but you will see lots of Nestle breaking codes, bribing and fighting for their right to do so, because they can get away with it.

A BB member visited one of these third world places a few years ago and saw a huge billboard by Nestle for formula: 'Be Like Your Western Cousins' - they will do whatever they can get away with to mess with people's mind so they buy a product that was designed to feed orphans, that had no other access to breastmilk. Now its a FMCG. Sad what they've done to women's confidence in their own bodies.

[Yeddi]

A BB member visited one of these third world places a few years ago and saw a huge billboard by Nestle for formula: 'Be Like Your Western Cousins' - they will do whatever they can get away with to mess with people's mind so they buy a product that was designed to feed orphans, that had no other access to breastmilk. Now its a FMCG. Sad what they've done to women's confidence in their own bodies.

I've seen similar, but with a Coke billboard. My brother is a combat cameraman, and has a picture he took just outside of the Ugandan refugee camp after the Rwanda incident. There was this huge billboard and underneath was lined hundreds of bodies of people who had died of cholera and were waiting to be bulldozed off into a mass grave. It was the closest thing they had to a tombstone. Perhaps the Nestle billboard could have that honour for the next human disaster seeing as they are spending good money making these billboards while the people around them starve, dehydrate etc.

As for the machine, another gimmick that I'm sure will appeal to some. I can actually seeing it be a lot more work in the end. I couldn't BF DD, but I would make up all her bottles in the morning in one big batch. In comparison, this is so fiddly and expensive.

[Phteven]

Perhaps the Nestle billboard could have that honour for the next human disaster seeing as they are spending good money making these billboards while the people around them starve, dehydrate etc.

In 2007 their advertising budget was estimated at $17.2 billion
That's a lot of billboards.

[JLeigh29]

I think it is about bfing vs ffing. I was shopping last week and saw a young pregnant girl and her partner in the baby aisle having the discussion about which formula/steriliser/bottles etc to get and were going back and forth justifying each by the ads they'd seen or what their friends do, or with the old 'this is the most expensive so it must be the best'. Another girl was with them and said, "Are you going to try to breastfeed?" to which the girl looked at her and said, "Oh yes, for the first month, then I'm switching". A bit of well-targeted marketing and there's someone who's gonna get one of these things because they've been told ff is best/most convenient, and this will be an expensive ffing gadget so it must be good, and 'new' technology always means better technology, doesn't it?

If this forum encourages critical literacy, then it's doing it's job. I just hate to think of the people out there who don't have the skills to discern bias or understand the difference between fact and opinion in what they read/hear (including in this thread - which is great. People are entitled and welcome to express opinions). And if people still want to buy this machine, how can we stop them?

[Fleur]

I think it is about bfing vs ffing. I was shopping last week and saw a young pregnant girl and her partner in the baby aisle having the discussion about which formula/steriliser/bottles etc to get and were going back and forth justifying each by the ads they'd seen or what their friends do, or with the old 'this is the most expensive so it must be the best'. Another girl was with them and said, "Are you going to try to breastfeed?" to which the girl looked at her and said, "Oh yes, for the first month, then I'm switching". A bit of well-targeted marketing and there's someone who's gonna get one of these things because they've been told ff is best/most convenient, and this will be an expensive ffing gadget so it must be good, and 'new' technology always means better technology, doesn't it?

If this forum encourages critical literacy, then it's doing it's job. I just hate to think of the people out there who don't have the skills to discern bias or understand the difference between fact and opinion in what they read/hear (including in this thread - which is great. People are entitled and welcome to express opinions). And if people still want to buy this machine, how can we stop them?

Yes, but then it's about being informed, and making an informed choice (I almost hate using those words because you hear them so much here! but that's what it is)

It's not about the women who couldn't breastfeed for whatever reason, it's not about judgement at all. And if someone chooses to breastfeed for a month & then switch because she believes it's best, or that there's no difference, then she's doing her best, too.
(and I'm not saying your post said any different JLeigh, just addressing those who felt it was an attack on FF mothers. I don't think it is.)

[JLeigh29]

Fleur - Definitely not meant as an attack on ff mothers. Just saying that this system can be perceived as just another reason not to bf.

[Fleur]

Fleur - Definitely not meant as an attack on ff mothers. Just saying that this system can be perceived as just another reason not to bf.

Yeah, I agree

Junglemum - great post

[RainbowBrite]

Fleur - Definitely not meant as an attack on ff mothers. Just saying that this system can be perceived as just another reason not to bf.

While I do agree I don't think it is as simple as that.
A mother who would choose this machine over BF didn't have a real strong conviction to BF in the first place.
She obviously has the money to buy it so she would also have access to information to make an informed choice.
This machine is not targeted to impoverished uneducated woman...it is marketed more toward the more middle to upper class (I am sure it would come with a hefty price tag)

I don't like the way nestles goes about there business I try to boycott Nestles products...I think what they do in third world countries is not only deplorable but immoral.