I actually don't really like the picture that much. It's a bit too "sterile" and I think it makes BFing look a bit odd and uncomfortable. And the title is crap. I think it looks like a plot to stir up some interest in the magazine and they're trying to take a dig at attachment parenting.
I agree - I think the stance is unattractive and stereotyped. As in mother's who breastfeed older children just have them hanging off her boob all the time. That's how I see it - I don't think the picture does alot to attract mother's to longer term breastfeeding at all. Where's the affection and nuturing and comfort?