Formula is already very normalized in society as demonstrated by MadB and Kaytee's thoughts prior to joining BB; I was another who thought moving to formula was what happened at 6mo before I had DD so I don't agree with flooding the advertising market with a product that will work to support this line of thinking when breastfeeding will be unable to match the exposure. Breastfeeding rates are increasing but they are still low, personally I cannot support something that might compromise this further as I don't believe it is in societies best interests.