Umm... I just saw an add for formula encouraging mums to 'move on' from breastfeeding

[Jellybean29]

This advert just makes my head hurt... why offend your target audience in the first 10sec and dismiss your product, and then totally do a backflip and put down BF and insinuate your product is better after 12 months age.... which then offends a whole other group of people???!!! As a marketing student i think it's the worst advert ever

[Barb Glare]

Advertising works. That's why it exists. We like to think that we make our own choices, but research shows we are swayed by advertising. Very few formula feeding mums (research shows) choose to formula feed. Most are driven to it, feeling that they have no other option. Because they don't feel their bodies are competent enough to make milk. because they are pressured by family, friends and health professionals or because they feel like their baby should sleep more, grow more etc. They don't choose. some countries have adopted the WHO code and don't allow the advertising of formula. And in some countries health professionals are educated about breastfeeding. What we have doesn't have to be the way it has to be

[RhiChiChi]

Advertising works. That's why it exists. We like to think that we make our own choices, but research shows we are swayed by advertising. Very few formula feeding mums (research shows) choose to formula feed. Most are driven to it, feeling that they have no other option. Because they don't feel their bodies are competent enough to make milk. because they are pressured by family, friends and health professionals or because they feel like their baby should sleep more, grow more etc. They don't choose. some countries have adopted the WHO code and don't allow the advertising of formula. And in some countries health professionals are educated about breastfeeding. What we have doesn't have to be the way it has to be

Off topic, but why doesn't the WHO advertised bf on tv then? If advertising 'works' (I am not a person who will just go out and but something b/c of an ad on t.v., sure it might make me think but I don't rush out) why doesn't the WHO or ABA etc... advertise bf then? Just wondering... this is not a go at anyone

[HotI]

Off topic, but why doesn't the WHO advertised bf on tv then? If advertising 'works' (I am not a person who will just go out and but something b/c of an ad on t.v., sure it might make me think but I don't rush out) why doesn't the WHO or ABA etc... advertise bf then? Just wondering... this is not a go at anyone

Who is going to pay for it?

[nothing2lose]

Who is going to pay for it?

Just in answer to this question, the WHO is far from poor and the ABA could run CSAs at no cost.