What do you think is the biggest barrier to breastfeeding In Australia?

[Smoke Jaguar]

Scarlet Rubies, thanks for joining to post that - I really enjoyed reading your input, and completely agree with you!
Example is something that is related to education, but is another aspect again.
When people ask me how many feeds DS still has, they seem surprised that he has more than the 'token' feeds they expect him to have. He has at least 4 feeds, not just for comfort.
You just can't 'win' though, in terms of current public favour - babies are only feeding beyond 12 months (for some people it's 9 months, for some 6, for others it's 3!) are only feeding for comfort, yet comfort feeding is something that we 'shouldn't' do in our advanced society, either! As I am wont to say from time to time, "bite me"
ETA: BTW, as an aside to the idea of subsidising ABA memberships for new mummies, please remember that Health Care Card Holders DO receive a discount, so it's only $35, and you still get a book So, in a way, it IS subsidised for those who are genuinely on low incomes or have limited income support.