"Breastfeeding in public is becoming scarce whilst breasts used in other ways is growing. Advertisement, increasingly revealing clothing, movies and music and other pop culture is telling us constantly that breasts are alluring, sexual and therefore, not for children so it makes complete sense to even me that people might then find it difficult to view them in a biological context because it is so rare. The same problem is not found with other multipurpose body parts such as hands or mouths because there is a much better balance of connotations; we might see a sexually suggestive mouth several times a day but we see people talk and eat and laugh at a much higher frequency. Brains are wired through association, the more you see something in a certain light the stronger you will continue to see it in that way. If we continue to hide breastfeeding from the public eye this division from breast’s biological purpose will only get worse. People seem concerned with protecting the sexual image of breasts, I feel we have got it backwards. We need to see breastfeeding, children need to see breastfeeding. We need to protect the biological image and be more concerned with diluting the impact of messages in pop culture that threaten it."

Something from my blog about why I also think seeing the act of breaastfeeding is important. We need to see it till we don't see it at all, till it is such a basic part of the fabric of society that we dont think twice as we pass it on the street.