To me the pic looks like the middle is some kind of icing - dreamwhip or buttercream (although I have never managed to get it anywhere near white) and the outside is fondant. The carton stuff is fab but I have no idea what is in it, lol! Makes heaps and you can freeze part of the mix or do a heap of cakes - we have used it for bdays when we've had multiple cakes - so childcare/kids and family parties and it has gone a LONG way! Also the MS rainbow cake icing works well and turns out really well - just google the recipe it is easy to find. xx