I found that the elevit has higher levels of the essential vits that you need and they are easier to swallow. When I was looking I also found that with the elevit you only have to take one a day and with the blackmores you have to take 2 (they may have a new product out now though...) so although the elevit works out a bit more expensive you are getting a similar period of time out of them if you catch my drift...I would stick with elevit if I was you. Xx