How do you soften up denim??

[Mak]

Any tips for softening up denim? I bought a jacket online and it is as stiff as a board....I have washed it about 100x as it has gone in with every load for the last 8 weeks and tried combos of bicarb, vinegar, fab softener and hot/cold washes.
Help as I love it but it looks silly!

[Eenee]

Chuck it in the dryer?

Generally after wearing denim it softens up

[Rivlas]

Hand wash in Epsom Salt then rinse in fabric softner should help then when nearly dry, don't dry in the full sun, throw it in the dryer for a small amount of time.

[Mak]

Thanks so much! Will have to borrow a dryer lol!!!! x

[Rouge]

Another weird tip is to put it in the freezer.