You don't wash them in fabric softner do you? This blocks up the microfibre and doesn't allow the pad to clean or soak up sufficiently

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Nope, just the normal washing liquid.

My problem isn't really that it doesn't clean the floor well, it's more than you have to move the mop slowly IYKWIM? It's not like with a normal mop where you go swish, swish, swish and you're done... Definately a first world problem LOL