Don't underprice yourself. If you are going to their house I would charge $15 to cover travel etc.
ETA - the schools can charge that rate because they will have 5-6 (?) kids in each class, and that makes it worthwhile. Would you travel distances for $12-15? Or do you plan to gather a few kids for each session.
If it's only one child at a time I'd charge alot more. It's a private lesson after all.
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